My journey started in India. I’ve been in design, advertising, and marketing since 2016. I won’t dive too deep and bore you, so let’s stick to what sparked Pro Lead Finder.

By 2019, I had begun testing new ideas in SaaS advertising, realizing that regular ad strategies didn’t work well for SaaS. As a result, I tried different ways to help SaaS companies grow.

Then, in 2021, I signed a contract with a challenging company that burned me out and left me in debt, around Rs. 140,000. At that time, I was still working on PLF while also managing my 10-person creative agency with two other co-founders.

After that contract ended (not even by canceling—the guy running it just disappeared without paying us fully for all the work we’d done), we needed to make money. Therefore, my co-founders and I focused on local sales, worked hard, and managed to clear our company debt.

Unfortunately, we had to lay off half of our employees, which still hurts me to this day. But, thankfully, they’re in a better place now and understood our situation when we showed them our finances: profits were in the red while office rent and payroll shone like a Pokémon, unfazed by our struggles.

By 2023, we had achieved a steady $10k per month in revenue. We’d automated much of the agency’s operations; however, staying in India and focusing solely on local clients wasn’t for me—so, in 2023, I stepped away from the agency.

Fast forward to August 2023—I took all the ideas I’d been experimenting with in SaaS ads and created my own unique offer, using strategies that actually work for SaaS, not the usual ones for coaches, consultants, or e-commerce.

Now, fast forward to 2024—since then, I’ve helped over 50 SaaS companies grow with these specialized ads.